Heineken’s Road to the Final tests the greatest fans of the greatest Game

Heineken's Road to the Final tests the greatest fans of the greats Game

Heineken's Road to the Final tests the greatest fans of the greats GameHeineken’s newest promotion video aims for the heart of the fans as the UEFA Champions League Final is upon us. The world’s greatest club competition is almost over as Bayern Munich will play Borussia Dortmund at Wembley.

 As one of the most exciting events of the year, the Champions League final brings together hopes, heart, passion and desire to be among the winners.

Witnessing history being written is the ultimate dream for 160 million viewers that feels the pulse of the game in their hearts. Being a breathing part of this glorious moment of glory and victory is in the core of the amazing new Heineken promotion video.  What would you do if you could win a ticket to be part of this historical event?

The place is Athens, Greece where three men are approached by a beautiful woman. Neither the place, nor the question is random. Athens is the capital of Greece, famous with its brave man and women unstoppable at the face of danger. Those three men are asked the ultimate question “What would you do if you could win a ticket to be part of this historical event?”

The answer is “Everything!

To make everything more exciting, the beautiful Heineken lady has only 1 ticket.  For one of the three contestants to win the golden ticket for the Champions League Final, he should be the first one who get to the airport packed and ready to travel. To make the story more exciting the three contestants are given only one hour to complete their mission.  And one condition – no one must know where they are going!

And the race is on!

As in the Greek legends, the Heineken contest is aiming for the best champion among all.  That reminds us of the emotion engraved in the spirit of the ultimate football game. The Champions League is the meeting of the best among the best among the best players, the biggest clubs and the most amazing matches.

The rush through the ancient streets of Athens brings both scenery charm of the history and thrill of the unknown. And those summed up exactly everything that the Champions League is all about about.  

As in the game, the winner takes the ultimate heart-desired price! Filmed with humor and vivid atmosphere the Heineken promotion video charges up the air with excitement.

For there are 160 million viewers . Only one Champion. And only one beer for Champions – Heineken!

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