Heinken shakes up the Bond adventure

As part of Heineken's publicity campaign, an interactive digital campaign accompanying the spot, which is titled "Crack the Case," challenges viewers to open Bond's attaché case. The campaign is a great way for the fans to get into the James Bond lifestyle and enjoy a spy adventure of their own.

As part of Heineken's publicity campaign, an interactive digital campaign accompanying the spot, which is titled "Crack the Case," challenges viewers to open Bond's attaché case. The campaign is a great way for the fans to get into the James Bond lifestyle and enjoy a spy adventure of their own.

There would never be anyone else but Bond, James Bond who can save the world in a blink of an eye and yet remain as cool as steel. The fictional British Secret Service agent has also been adapted for television, radio, comic strip and video game formats as well as being used in the longest continually running and the second-highest grossing film franchise to date, which started in 1962 with Dr. No, starring Sean Connery as Bond. As of 2012, there have been twenty three films in the Eon Productions series. The most recent Bond film, Skyfall, stars Daniel Craig in his third portrayal of Bond: he is the sixth actor to play Bond in the Eon series.

The film centres on Bond investigating an attack on MI6; it transpires that the attack is part of a plot by former MI6 operative Raoul Silva to humiliate, discredit and kill M as revenge against her for betraying him. The film sees the return of two recurring characters after an absence of two films: Q, played by Ben Whishaw; and Eve Moneypenny, played by Naomie Harris. Skyfall is the last film of the series for Judi Dench, who played M; a role which she had played in the previous six films. The position is subsequently filled by Ralph Fiennes‘ character, Gareth Mallory.

Daniel Craig adds a certain appeal to Ian Fleming’s character. His James Bond is a role model who turns the game around into a bright new perspective. We all know not only the famous movie line “Bond. James Bond” , but also the specific car model James drives and the drinks he prefers.

 Heinken shakes up the Bond adventureDaniel Craig makes his debut as James Bond in an original Heineken commercial tied to Skyfall, his third go-round in on Her Majesty’s Secret Service.  

The virtual adventure kicks off with a clip from Skyfall in which Daniel Craig is pursued by some baddies and from that point on it weaves into Heineken’s storyline. 007 bumps into a young double who’s mistaken for the superspy and ends up being chased on a train where he has a run-in with various characters, including a CGI version of Dr. No (played by the late Joseph Wiseman) before catching up with the real Bond at the bar with Bond girl Berenice Marlohe.

Heineken interactive adventure freshens up the atmosphere with cool interaction of social media experience with the unique superspy atmosphere we all like. Gorgeous Severine hands off to the player a briefcase and it’s up to her/him to save the world. The participant in this cool spy action advertisement  can either connect through Facebook or upload a photo and name to get a personalized experience, as you try to help Berenice Crack the Case. After being successful, your own movie trailer will await you, ready to be shared with friends as proof of your achievements as a special agent.

Preserving the typical James Bond movies humor, well incorporated with Social Media interaction, the Heineken commercial shows a new level of marketing.

Therefore it wouldn’t be too much to say that the advertisement may shake up a bit James  Bond purist fans but would definitely raise a huge interest among the young up-coming generation. James Bond is catching up not only in action but in fashion trend. Because James Bond himself is more than a spy. James Bond is a trend setter. Always has been. Always will be.

Sponsored by Heineken

MIKA

MIKA

MIKA is a free guide into the vast world of music, cultural and entertainment events and places.